The Future of Digital Media


When thinking forward to the future of digital media, I think about all of the possible advancements and opportunities. Our society has already come so far with digital media that I am wondering how much more potential we may have.

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Analytics and Measurement: Proof That I Am a Nerd

analytics-ss-1920.jpgI am going to be honest, my inner nerd comes out whenever I talk about or research analytics. I find it is so interesting and helpful, and I love how it allows you to see where your successes are.

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My Favorite Types of Marketing Automation


Marketing automation has become a very interesting concept to me. Although it is somewhat similar to email marketing, I think that it is more successful in a plethora of ways. I believe that it is more personalized and tailored to the interests of the consumer, which in turn, leads to higher success rates.

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Email Marketing: Successful or Annyoing?


Email marketing seems to be more of an annoyance rather than a success amongst our current society. The majority of the time, people usually delete the marketing emails right away without even reading through them. I would consider it more as “spam” marketing rather than email marketing.

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Mobile Marketing: Why Instagram is Better Than Facebook


On an every day basis, I go back and forth from scrolling on Instagram and Facebook. Both are very popular and successful social mediums, however, when it comes to mobile marketing, Instagram takes the cake.

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Marketing with SEO: How The Blonde Abroad Continues Her Success



When it comes to search engine optimization, I have learned a lot about how it correlates with marketing your website and/or product. I think that this component of marketing is extremely important, because the vast majority of society today just “googles” whatever they are looking for. With that being said, it is salient that a website has the correct key words, photos, and content in order to show up first on a search.

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Digital Advertising Made Easy: Thank you, Instagram


Digital Advertising has been taking over the entire advertising realm thanks to social media. Instagram in particular has been extremely popular and successful with enabling people and companies to advertise their product or service. However, the new era of digital advertising has not been graphics, it has been people. Prestige users of Instagram have incorporated their creativity with digital advertising, and it has been a true game changer.

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Social Media Marketing: A Lifestyle


In today’s society, social media has become a very large part of many people’s lives. For some, it has even become their life. Travel blogger, Kiersten Rich, runs the blog The Blonde Abroad, and she has made it a part of her lifestyle. Kiersten left her corporate finance job to become a world traveler, and has now been to over 50 countries. How does she do this you may ask? She does a whole lot of social media marketing.

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One Company, Three Stores, and Great Content Marketing


URBN is a portfolio of global consumer brands comprised of Urban Outfitters, Anthropologie, Free People, and more. The company defines themselves as passionate and creative, and aim to create a unique shopping experience, “while inspiring and connecting with our customers.” The brands that the company owns have a strong expertise in content marketing, and they know exactly who to target while doing so.

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My Favorite Blogs

One of my guilty pleasures has always been reading a multitude of blogs. In the future, I would love to create my own blog and be successful with it. I particularly would like to get into travel and lifestyle journalism. I follow along with a lot of blogs that are on the same path. All of them have a similar creative vibe, and here are some of my favorites!

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